![]() ![]() If we’re going to personalize our church email newsletters – who should we be sending them from?Īnd if we’re strictly prioritizing effectiveness, sending emails from your lead pastor will yield the most clicks, opens, and responses.Īnd that’s simply because your lead pastor is likely the person that does the majority of your church’s preaching and thus is the most visible person at your church. ![]() To that end, make sure to sign off each email with the sender’s name also.įor example, at the end of each email you could put something like: (not to mention, it contributes to higher open and click rates) Because that more closely resembles how we communicate to our churches in real life. So instead of writing your emails like a big brand, make them personal. A close-knit community of people following The Way of Christ. For example, if I subscribe to The Gap’s email newsletter, I’m not particularly interested in hearing from their CEO or local representative.īut my belief is that church should be family. Of course, this kind of personalization won’t work for every organization. Personalizing your emails will immediately translate to higher open rates, click rates, and response rates. Simply stated, humans connect more strongly with other humans than they do with brands or organizations. Instead of sending your newsletter from Engage Church – send it from Pastor Brett from Engage Church.’ The first step to writing better church emails is to change the *FROM* field. ![]() Rule #1: Every email should be sent from a real person ![]()
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